How Instagram Can Help Promote Your Businesses Marketing Strategy

When forming your social media strategy for your business, Instagram is an excellent mobile marketing app that can effectively carry over your companies marketing strategy. While Instagram is not the only tool that has been proven effective for businesses, it is hard to ignore as it is currently valued at One Billion dollars and 80 million+ users. There are many ways that Instagram can be a huge benefit when promoting your businesses: marketing strategy, philosophy, and brand image. Here are a few key tips to keeping your Instagram account consistent with your marketing strategyCreate your own unique hashtagCreating your own unique hashtag is a simple way to build a loyal following on your businesses Instagram. Once you establish a name for your hashtag, make sure that you are promoting it to your audience by posting it across all social networks and as a caption on every Instagram post. Instagram also makes it very convenient to monitor which followers are actively using your businesses hashtag. I recommend engaging with the users who post your hashtag by either thanking them personally or re-posting their photo, and tagging them. By recognizing the users who are actively using your hashtag, new users will be encouraged to post as well.Geo-Tagging Your PhotosGeo-Tagging your photos on Instagram, will allow your business to involve your community on a completely different level. By Geo-tagging photos, your followers will be able to view the location(s) of your business if you happen to be a: retail store, restaurant, or office location. Geo-tagging is another great way to build your businesses following. If you and a co-worker go out to lunch at Chipotle, you can geo-tag your photo at the location you are dining at. By doing so, Instagram users who also geo-tag this same location will be able to see your photo, which will hopefully encourage them to follow your businesses account.Encourage Employee PostsSome of your most loyal promoters should be your employees. Encourage your employees to be actively involved in posting photos on your businesses account a few times a week. By having your employees on board, users who are following your account will appreciate the ability to get to know more about your company’s employees. As long as you set clear guidelines of what is appropriate to post, you should gain a following rather quickly due to the variety of different types of posts your account will consist of.Connect your Social Media AccountsBe sure to sync all of your businesses other social media accounts to your Instagram every time you post a photo. Having all of your social media accounts connected, your audience has a high potential to expand, because not all of your fans and followers will follow your other accounts such as: Facebook, Twitter, Tumblr, and Flickr. Syncing up all your other social media accounts not only allows for additional content but an opportunity for more frequent posts.

Language Translation Services Provide Accuracy and High Standards

It has often been said that communication is one of the keys to any successful business. And that is even more crucial if you’re running a multinational venture, for you will have to learn many languages to be able to communicate effectively. Fortunately, language translation services abound to help you in this task. And although not every one of them is the same, there are some standards you can use to ensure that you end up with the best one.Good language translation services should first and foremost be accurate. This ideally means that the company has translators who are fluent in English, but are also primarily natives of the country you wish to communicate with. That is because language is a very complex thing, differing from country to country, and it is important to observe nuances which the translator must be aware of. Two sentences which have the same meaning for English-speaking people could have very different ones in another country. Any translator, therefore, must know not only how to say things, but also how to say them in the proper context.And if you want to find the most suitable language translation services for your business, you must look for one whose translators are familiar with the ins and outs of such a business. For example, if your business deals in the medical field, you will want translators who are especially trained to know medical terms and lingo in that country, as well as the names of common medicines, ideally even herbal ones. Otherwise you will lose valuable time while the translator verifies spelling, pronunciation, and other critical information. Worse, you will run the risk of getting confusing messages on your desk.You should also consider quality control. This means you have some way by which you can check the quality of the translation. You can check for this by asking if the company will allow you to talk directly to the translator, should the need arise. This is especially useful if the translation you got is ambiguous, or you are confused about a certain aspect of the message.Then there is the pool of translators. You should not go for a translation service who only has one or two translators for the languages you need. That is to avoid the frustrating situation of having absent translators at a critical time. And while some companies would provide a machine backup for this situation, that is almost always an even more frustrating and unreliable solution.So in the end, you should not only look at a company’s supposed experience or credentials, but you should endeavor to verify the above factors as well. This way you can be confident that the language translation services you get are on par with your needs.

The Battle For Vacation Rental Supremacy – HomeAway Versus TripAdvisor

The sum paid for Holiday Lettings has not been disclosed but one would assume that it generated very good value for the 2 co-founders of Holiday Lettings. And, since TripAdvisor is owned by the publicly quoted Expedia, one would also assume that it represents value for Expedia’s shareholders over the long term.But question: Is this value for the customers of Holiday Lettings, the owners and renters that have made the site so successful until now?The Advantages of CompetitionFor starters, someone that challenges the supremacy of HomeAway brings competition to the market place. And with competition, usually the consumer wins either through price or through an improved product. Price is unlikely to change because an annual listing fee on these sites is typically around $300 hundred dollars. If you achieve a few weeks rental then it’s a relatively cheap and hassle free service. So if not price then what?Perhaps investment in product? Bearing in mind the millions which HomeAway is setting aside for it’s marketing programme, including the recent Super Bowl ad, then it’s likely TripAdvisor will put some money into Holiday Lettings, or it’s US based vacation rental business, Flipkey. But aside from investment and some competition for HomeAway it’s hard to see any other advantages, especially as TripAdvisor claims to be leaving Holiday Lettings to run independently.The Downside of GrowthWith boasts from HomeAway that they have 500,000 listings worldwide, and TripAdvisor surely having similar ambitions, we have to wonder whether these sites are becoming too large. With growth you usually risk losing sight of your customer who, in the end, controls the success of the product. And with growth some owners claim that their rental listing is lost among the masses of other rentals in their area.Where Should the Investment Go?What are vacation rentals all about? Surely they are now exactly what they were 10 years ago – a more personal vacation accommodation option than corporate hotel chains, with very good value and facilities. With the explosion of social media and the trend towards people wanting to engage with real people, we believe there is a perfect storm between social media, the internet and vacation rentals. If there is investment money available then let’s refine the product to bring real value to customers – give them the platform and tools to promote everything that’s great about vacation rentals. Let’s see the owner, let’s hear their knowledge of the local area, let’s see their videos, their Facebook pages – let’s bring personality back into vacation rental websites.


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