How Instagram Can Help Promote Your Businesses Marketing Strategy

When forming your social media strategy for your business, Instagram is an excellent mobile marketing app that can effectively carry over your companies marketing strategy. While Instagram is not the only tool that has been proven effective for businesses, it is hard to ignore as it is currently valued at One Billion dollars and 80 million+ users. There are many ways that Instagram can be a huge benefit when promoting your businesses: marketing strategy, philosophy, and brand image. Here are a few key tips to keeping your Instagram account consistent with your marketing strategyCreate your own unique hashtagCreating your own unique hashtag is a simple way to build a loyal following on your businesses Instagram. Once you establish a name for your hashtag, make sure that you are promoting it to your audience by posting it across all social networks and as a caption on every Instagram post. Instagram also makes it very convenient to monitor which followers are actively using your businesses hashtag. I recommend engaging with the users who post your hashtag by either thanking them personally or re-posting their photo, and tagging them. By recognizing the users who are actively using your hashtag, new users will be encouraged to post as well.Geo-Tagging Your PhotosGeo-Tagging your photos on Instagram, will allow your business to involve your community on a completely different level. By Geo-tagging photos, your followers will be able to view the location(s) of your business if you happen to be a: retail store, restaurant, or office location. Geo-tagging is another great way to build your businesses following. If you and a co-worker go out to lunch at Chipotle, you can geo-tag your photo at the location you are dining at. By doing so, Instagram users who also geo-tag this same location will be able to see your photo, which will hopefully encourage them to follow your businesses account.Encourage Employee PostsSome of your most loyal promoters should be your employees. Encourage your employees to be actively involved in posting photos on your businesses account a few times a week. By having your employees on board, users who are following your account will appreciate the ability to get to know more about your company’s employees. As long as you set clear guidelines of what is appropriate to post, you should gain a following rather quickly due to the variety of different types of posts your account will consist of.Connect your Social Media AccountsBe sure to sync all of your businesses other social media accounts to your Instagram every time you post a photo. Having all of your social media accounts connected, your audience has a high potential to expand, because not all of your fans and followers will follow your other accounts such as: Facebook, Twitter, Tumblr, and Flickr. Syncing up all your other social media accounts not only allows for additional content but an opportunity for more frequent posts.

The Battle For Vacation Rental Supremacy – HomeAway Versus TripAdvisor

The sum paid for Holiday Lettings has not been disclosed but one would assume that it generated very good value for the 2 co-founders of Holiday Lettings. And, since TripAdvisor is owned by the publicly quoted Expedia, one would also assume that it represents value for Expedia’s shareholders over the long term.But question: Is this value for the customers of Holiday Lettings, the owners and renters that have made the site so successful until now?The Advantages of CompetitionFor starters, someone that challenges the supremacy of HomeAway brings competition to the market place. And with competition, usually the consumer wins either through price or through an improved product. Price is unlikely to change because an annual listing fee on these sites is typically around $300 hundred dollars. If you achieve a few weeks rental then it’s a relatively cheap and hassle free service. So if not price then what?Perhaps investment in product? Bearing in mind the millions which HomeAway is setting aside for it’s marketing programme, including the recent Super Bowl ad, then it’s likely TripAdvisor will put some money into Holiday Lettings, or it’s US based vacation rental business, Flipkey. But aside from investment and some competition for HomeAway it’s hard to see any other advantages, especially as TripAdvisor claims to be leaving Holiday Lettings to run independently.The Downside of GrowthWith boasts from HomeAway that they have 500,000 listings worldwide, and TripAdvisor surely having similar ambitions, we have to wonder whether these sites are becoming too large. With growth you usually risk losing sight of your customer who, in the end, controls the success of the product. And with growth some owners claim that their rental listing is lost among the masses of other rentals in their area.Where Should the Investment Go?What are vacation rentals all about? Surely they are now exactly what they were 10 years ago – a more personal vacation accommodation option than corporate hotel chains, with very good value and facilities. With the explosion of social media and the trend towards people wanting to engage with real people, we believe there is a perfect storm between social media, the internet and vacation rentals. If there is investment money available then let’s refine the product to bring real value to customers – give them the platform and tools to promote everything that’s great about vacation rentals. Let’s see the owner, let’s hear their knowledge of the local area, let’s see their videos, their Facebook pages – let’s bring personality back into vacation rental websites.

A Look At The London School Of Fashion

What kind of passion do you have for fashion design? Is your style more traditional mainstream or do you like to think out of the box with an edgy style? Either way, the London School of Fashion (officially the London College of Fashion) could very well be the school for you. This well-known fashion school has an excellent reputation for producing top designers in shoe design, mens clothing, womens clothing and accessories. They also have top professionals in other areas of fashion such as fashion photography, fashion merchandising, fashion journalism, culture and communication, and many more.As a fashion student at the London school of Fashion, you will learn pattern cutting, garment production, designing in both manual and digital formats, the history of fashion, etc. The school is equipped with various high tech machines that you don’t find in most other schools. This gives students an opportunity to learn to use the latest machines that they would otherwise not have a chance to use until they were well established in the field of fashion design.The school encourages thinking outside the box to stretch the limits of the students imaginations so the students have the chance to stretch their wings and be truly creative in design. This gives the students a real chance to explore and find their own unique niche while still giving them a good grounding in tradition design. You can dare to be different.The tutors connected with the London School of Fashion are often successful working designers, so you have access to an invaluable resource here. Another extremely valuable resource is the work placement program where you get the chance to actually work in the field of design while you are still a student. This gives you experiences that will go a long way towards helping find a great placement after graduation in the exciting world of fashion and fashion design.If fashion is your career choice, check out the courses at the London School of Fashion. Expect to work hard and be rewarded with the best possible education in the fashion industry. Whether you are more traditionally minded or lean to the edgy side of fashion design, the London School of Fashion is the best place to prepare for a most challenging and rewarding career in the fashion universe.


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